“I hit impotent machine text with my rhythm stick, and add the vital ingredient AI lacks - persuasion.”
Rod Mitchell, AI Tamer, Copywriter London.
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Hit button. Paste AI (300 words max). Send. Receive a human version in 48 hours. No strings, calls, follow-up emails. Promise.
TKO for machines
AI Tamer to ChatGPT: You lack human emotion because you’re a machine!
Response: You’re right in the literal sense. I don’t feel emotion, have instincts, or experience risk the way a human does. That matters, especially in persuasion.
Conclusion: And there you have it, from the mouth of one of the world’s most successful Large Language Models. ChatGPT freely admits that it doesn’t do persuasion. Which is as good as saying it’s not built to sell.
When machines try to be copywriters, conversions take a dive
AI gives you speed and volume. You think your output is good to go. You publish. Few buy. Here’s why…
Zero persuasion: AI informs. I convert.
Feature dumping: AI lists what you do. I explain how what you do can help.
Messy structure: AI leaves readers lost. I build logical flows with clear CTAs.
No contest
AI TAMER AI
✓ Intuitive ✗ Misses nuance
✓ Emotional pull ✗ Bland
✓ Trusted content ✗ Throws curveballs
✓ To the point ✗ Waffle
✓ Specific claims ✗ Generic headers
✓ Real outcomes ✗ Lacks real benefits
✓ Conviction ✗ Safe tone
✓ Logical rebuild ✗ Messy structure
AI fails to impress
AI: Our ultrafast broadband service delivers lightning-fast speeds, seamless connectivity, and reliable performance for homes and businesses. Powered by advanced fibre technology, it ensures uninterrupted streaming, gaming, and productivity. 🥱
AI Tamer: Pages load instantly with fibre broadband. Perfectly clear calling. Stutter-free movies. Gaming at another level. Pure music to your ears. 😍
Verdict: AI tried to sell to consumers and businesses at the same time - pleasing neither. My version picks a side, ditches the jargon, and translates features into human benefits.👏
Tough love for AI. More conversions for you
Headline and product description on retail site: Conversions up from 2.9% to 4.1%. Same traffic.
Hero headline on retail site: 190% revenue lift in 51 days.
CTA + added proof on B2B landing page: Conversions increased from 2.7% to 4.4%.
Strategic messaging and CTA: Increased demo sign-ups 40% in 14 weeks.
Delivery chain messaging: Doubled click-to-open rates. Resulted in 1.9× more repeat engagement than before.
Value propositions and CTAs on quote pages: Increased form completion from 6–9%, to 25%-30%.
How it works
What I need from you
AI output
Prompt history
Target audience
Delivery
First draft within 5 working days for most AI projects
Up to 3 drafts
NDA? With pleasure
Charges
£60/hr. for AI taming.
£75/hr. for other copywriting projects
Why the 20% discount for AI taming? I hit the ground running with your AI output, and pass the efficiency gains to you.
Other stuff
20+ years copywriting for brands like BT/Openreach, Thomson Reuters, Chivas Regal/Pernod Ricard, Moto Hospitality and more. Now applied to taming your AI. Track Record →
Sector experience
Tech, Finance, Retail, FMCG, Manufacturing (Beverages & Spirits).