Knockout blow to BS

Boxing glove breaking through a wall of generic marketing words.

“AI output stripped of weasel words, rebuilt to hit hard and convert. It sounds like you because it is you - honest, human, and impossible to ignore.”

Rod Mitchell, Copywriter London (aka AI Tamer).

Paste AI. Get back copy that sells.

Why AI fails the marketing litmus test

People smell a rat - limp, vacuous tone. It could be anyone. Nothing to grab them by the cojones. So they scroll on by.

Don’t get me wrong. AI isn’t the enemy. But it was built for speed and volume. It can read and summarise thousands of documents in seconds.

Yes, AI can read and write. But it wasn’t designed to create marketing copy that converts.

Only a human copywriter can do that. No prizes for guessing who.

Broadband case snippet

Raw AI: “Our ultrafast broadband service delivers lightning-fast speeds, seamless connectivity, and reliable performance for homes and businesses. Powered by advanced fibre technology, it ensures uninterrupted streaming, gaming, and productivity.” 🥱

Rewrite: “Pages load instantly. Call clarity. Films don’t buffer. Smooth gameplay. Fibre broadband works for everyone, at full speed, all the time.” 😍

Verdict: Ditches the empty tech brag. Shows the human experience. Short, punchy proof replaces vague promises. People feel the benefits in real terms, including relief.

Know your spend

  • Flat rate £60/hr, minimum 4 hours.

What you get

  • 1st draft 5 days.

  • Up to 3 drafts.

  • NDA? With pleasure.

Results

  • Helped SaaS launch: 31% increase in enquiries.

  • Rewrote investor deck: 7% relative lift in conversions.

  • Optimised hotel booking pages: 29% increase in direct reservations.

  • Rewrote e-commerce product descriptions: 41% lift in conversion rate from page views.

Main sector experience

  • Telecoms.

  • Technology.

  • Retail.

  • Finance.

  • Manufacturing (Beverages & Spirits).

AI Tamer Rod Mitchell relaxing in a bar after work with colleagues.