Rod Mitchell, AI Tamer

Professional background

Opened his business - Rod Mitchell Limited - in 1998. It served as his primary vehicle for high-level advertising consultancy and marketing copywriting.

More recently, Rod rebranded his services at copywriterlondon.uk, to focus on "taming" AI. He positions himself as a bridge between the speed of technology and the emotional intelligence of a seasoned human copywriter.

His portfolio spans multiple decades, including "heavy-lifting" marketing campaigns for major brands like BT Group and Chivas Brothers (Pernod Ricard).

Personal profile

Born in London, Rod has remained largely London-based throughout his career, currently operating out of Wapping (E1W).

His writing is characterised by a "no-BS," punchy, and often witty tone. He is known in the freelance community as a "copywriter's copywriter" - someone who respects the craft and isn't afraid to be blunt about the limitations of modern marketing trends.

Essentially, he is a classic London "ad man" who has successfully adapted to the 2020s by offering to fix the very thing (AI) that many thought would make his job obsolete.

Corporate projects

BT Group + Openreach (UK communications network and services). Product microsites, DM, Video Scripts, Email Campaigns, F2F Presentations, Literature, Internal Guidelines.

Chivas Brothers (Premium + Super Premium blended Scotch whiskies ): Global Brand Guidelines + Aftershow materials for Royal Salute. Label Copy + DM for Chivas Regal 12, Chivas Regal 18 + Revolve.

Snippets

Brooks Brothers website (wedding photographers): “One class act deserves another. Your special day is as special to us as it is to you.”

Davo Marble email campaign: “You have to see marble, touch it and live with it. When you have, nothing less will do.”

Moto Hospitality (recruitment website): “If you think we’re a good fit, and if we feel the same way, we’d be delighted to welcome you on board.”

Aurora Niva website (silk scarves and foulards): “You are not aloof, but have no desire to be an open book. Which is why you like to wear black. However something’s missing - colours + motifs that turn heads in admiration…”

LooBlade microsite (loo brush): “Plop goes the weasel. Dispatches all unpleasantness like magic. Fresh or mature, no left-behinds. Guaranteed!” goes here.