Rod Mitchell always wanted to be a lion tamer. He became an AI Tamer instead. Same rules apply. You need courage and skill to master unpredictable forces.
About
Rod Mitchell specialises in taking raw AI-generated text and rewriting it into punchy, human marketing copy that converts.
He positions his service as “taming” machine output - stripping out generic, robotic language and rebuilding as the client’s voice instead of an algorithm.
Corporate projects
Rod’s portfolio includes "heavy-lifting" marketing campaigns for big brands like…
BT Group & Openreach (UK communications network and services). Product microsites, DM, Video Scripts, Email Campaigns, F2F Presentations, Literature, Internal Guidelines.
Chivas Brothers (Pernod Ricard). Premium & Super Premium blended Scotch whiskies: Global Brand Guidelines & Aftershow materials for Royal Salute. Label Copy & DM for Chivas Regal 12, Chivas Regal 18 & Revolve.
Copywriting snippets
Hair Organics website: “Do you want fantastic hair? Silly question. Of course you do. When your hair’s right, everything’s right. You feel a million dollars.”
Brooks Brothers website (wedding photographers): “One class act deserves another. Your special day is as special to us as it is to you.”
Davo Marble email campaign: “You have to see marble, touch it and live with it. When you have, nothing less will do.”
Moto Hospitality (recruitment website): “If you think we’re a good fit for you, and if we feel the same way about you, hop on board.”
Aurora Niva website (luxury silk scarves and foulards): “You are not aloof. But you have no desire to be an open book. We know you like to wear black. However, something is missing. Colours + motifs that turn heads in admiration…”
LooBlade microsite (loo brush): “Plop goes the weasel. Dispatches all unpleasantness like magic. Fresh or mature, no left-behinds. Guaranteed!
Personal profile
Born in London, Rod Mitchell has remained largely London-based throughout his career, currently operating out of Wapping (E1W).
His writing is characterised by a "no-BS” and often witty tone. He is known in the freelance community as the "copywriter's copywriter"- someone who respects the craft and isn't afraid to be blunt about the limitations of modern marketing trends.
Essentially, Rod’s a classic London "ad man" who’s successfully adapted to the 2020s by fixing the very thing (AI) that many thought would make his skill obsolete.