Corporate copywriting projects
Rod Mitchell’s portfolio includes "heavy lifting" marketing campaigns for…
BT Group & Openreach (UK digital communications infrastructure and services): Product microsites, DM, video scripts, email, F2F presentations, sales literature, and internal guidelines.
Chivas Brothers (premium & super-premium blended Scotch whiskies): Global brand guidelines and aftershow materials for Royal Salute. Label copy and DM for Chivas Regal 12, Chivas Regal 18 and Revolve.
Positive punchlines
BT fibre broadband: “Pages load instantly. Perfectly clear calling. Stutter-free movies. Gaming at another level. Pure music to your ears.”
Openreach (guidelines for technical authors): “Our product descriptions are far too long. Become an even stricter editor of your work. Hope the following suggestions help...'“
Royal Salute scotch whisky: “The angel’s share refers to the precious portion of spirit that disappears into thin air during a generational maturation period of 21 years in oak casks.”
Moto Hospitality (recruitment): “If you think we’re a good fit for you, and if we feel the same way about you, hop on board.”
Thomson Reuters (financial information services): “Have you got your eye on the storm? If a cyclone hits in the wrong place, at the wrong time, commodity prices can drop dramatically. You need to move fast…”
Hair Organics website: “Do you want fantastic hair? Silly question. Of course you do. When your hair’s right, everything’s right. You feel a million dollars.”
Brooks Brothers website (wedding photographers): “One class act deserves another. Your special day is as special to us as it is to you.”
Davo Marble email campaign: “You have to see marble, touch it and live with it. When you have, nothing less will do.”
Aurora Niva website (luxury silk scarves and foulards): “You are not aloof. But you have no desire to be an open book. We know you like to wear black. But something is missing. Colours + motifs that turn heads in admiration…”
LooBlade microsite (loo brush): “Plop goes the weasel. Dispatches all unpleasantness like magic. Fresh or mature, no left-behinds. Guaranteed!
Personal profile
Born in London, Rod Mitchell has remained largely London-based throughout his career, currently operating out of Wapping (E1W). His writing is characterised by a "no-BS” and often tongue-in-cheek style.
Rod is known in the freelance community as the "copywriter's copywriter," and someone who isn't afraid to be blunt about the limitations of AI in marketing.
Essentially, he’s a classic London "ad man" who’s successfully adapted to the mid-2020s by fixing the very thing (AI) that many thought would make his skills redundant.