Praise from big hitters
Copilot
“This site has clear, memorable positioning, a distinct voice, and strong contrastbetween AI-generated text and the writer’s human-crafted rewrites. It communicates a unique service in a crowded market.”
ChatGPT
“Punchy, distinctive, and refreshingly blunt—your voice cuts through the usual AI slop. The contrast sections and rewrites do the heavy lifting well, and the offer is clear.”
Gemini
“This landing page is a masterclass in high-contrast positioning, using a ‘boxing’ metaphor to effectively pivot from the frustration of generic AI text to high-converting human copy.”
Grok
“Homepage does an excellent job demonstrating the value proposition with a strong, direct voice, a clear before/after example, transparent pricing, and credible results. It feels authentic and lives the ‘no BS’ promise it sells.”
Examples
Broadband
AI: “Our ultrafast broadband service delivers lightning-fast speeds, seamless connectivity, and reliable performance for homes and businesses. Powered by advanced fibre technology, it ensures uninterrupted streaming, gaming, and productivity.” 🥱
AI Tamer: “Pages load instantly. Call clarity. Movies don’t hang. Smooth gameplay. Fibre broadband works for everyone, at full speed, all the time.” 😍
Verdict: Ditches the empty tech brag. Shows the human experience. Short, punchy proof replaces vague promises. Also, selling to two audiences is a no-no.👏
SaaS
AI: “Empower your enterprise with our industry-leading SaaS solution that delivers unparalleled synergy and drives exponential ROI through seamless integration and revolutionary innovation.” 🥱
AI Tamer: “View CRM, project management, and analytics on a single dashboard. Most teams see 40% faster reporting in the first month.'‘ 😍
Verdict: Focuses on a pain point, a clear benefit, and a believable result instead of word salad! 👏
DIY
AI: “Our cutting-edge drill is engineered for precision, power, and efficiency on every job. Designed with advanced technology, it delivers superior results for professionals and DIY enthusiasts alike.” 🥱
AI Tamer: “This drill bites fast, drives clean, and keeps going when others start whining. So you finish the job faster and move on.” 😍
Verdict: Trades generic hype for specifics and attitude, making it more believable and easier to picture in use. 👏
Retail deliveries
AI: “Our AI-driven optimisation platform uses predictive analytics, automated replenishment, and real-time supply chain intelligence to maximise efficiency across multi-channel distribution networks.” 🥱
AI Tamer: “Our software helps you predict demand, keep shelves stocked, and run your supply chains more efficiently.” 😍
Verdict: The jargon-laden version forces people to decode the language before they understand the benefit, thus creating friction. The plain English version instantly tells them what's what. 👏